Spatiometrics
2022
Branding
Identity
Branding
Identity
Visual identity refresh for a MIT-founded cloud-based spatial analytics startup.
Colors
An update to the Spatio Metrics color palette that refreshed the brand's six primary colors and introduced two complementary secondary color families. Designed to increase range and adaptability across applications, the expanded system supports the primary palette without competing with its role as the foundation of the brand identity.
Mark Style
The logo mark can be scaled and selectively cropped within established guidelines to create a more dynamic visual language across applications. Partial views of the mark introduce variation while preserving recognizability, making the system particularly effective for vertical formats and layouts with limited negative space.
The logo mark can be scaled and selectively cropped within established guidelines to create a more dynamic visual language across applications. Partial views of the mark introduce variation while preserving recognizability, making the system particularly effective for vertical formats and layouts with limited negative space.