Memphis
Art Museum
Art Museum
Pentagram Design
with Team Paula Scher
2025
Brand Identity
Environmental Graphics
Brand Identity
Environmental Graphics
Monster, atrocity, excellence, trash, elegance, controversy, even a supermarket…
A plethora of names defined Centre Pompidou since its inauguration in 1977. Some call it an architectural gem and others find it hard to digest. We choose not to pick sides in this debate and decide to emphasize one unequivocal aspect of Piano and Rogers’ design: the power it has on the Parisienne landscape. Even standing as a box on Rue Beaubourg, the building asserts dominance over Haussmann’s Paris. Our drawing deconstructs the object that is Centre Pompidou and therefore its urban hierarchy. The dialectical relationship between the city and the building dissolves and the monster becomes part of Paris.
A plethora of names defined Centre Pompidou since its inauguration in 1977. Some call it an architectural gem and others find it hard to digest. We choose not to pick sides in this debate and decide to emphasize one unequivocal aspect of Piano and Rogers’ design: the power it has on the Parisienne landscape. Even standing as a box on Rue Beaubourg, the building asserts dominance over Haussmann’s Paris. Our drawing deconstructs the object that is Centre Pompidou and therefore its urban hierarchy. The dialectical relationship between the city and the building dissolves and the monster becomes part of Paris.
Year
2024-ongoing
Awards
Tokyo TDC 2025 Annual Awards
Recognition
Press
“Pentagram utilizes architectural forms to create a new visual identity for the Memphis Art Museum” - Archinect
2024-ongoing
Awards
Tokyo TDC 2025 Annual Awards
Recognition
Press
“Pentagram utilizes architectural forms to create a new visual identity for the Memphis Art Museum” - Archinect
Completed at Pentagram with Paula Scher
Project Team
Kirstin Rocke-Huber, Bruno Bergallo, JungIn You, Yansong Yang, Billie Rene, Olivia Ray
Pentagram Case Study
Project Team
Kirstin Rocke-Huber, Bruno Bergallo, JungIn You, Yansong Yang, Billie Rene, Olivia Ray
Pentagram Case Study